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Cash-strapped families struggling with the cost of living crisis are being helped by initiatives from Bulwell-based online retailer MuscleFood.

MuscleFood has long offered deals for their customers, but now more than ever they are focusing on providing healthy, easy access and quality produce for the best value in their food hampers.

And its budget-busting initiatives have now been recognised by the Government,, which has listed MuscleFood on its Help for Households page.

MuscleFood is listed among other top grocery retailers for helping customers through the cost of living crisis.

Hampers like these from MuscleFoods have been recognised by the Government for helping support people in the cost of living crisis this Christmas

This comes after the newest data reveals supermarket food prices have surged over the past 12 months, leading to price increases as high as 50 per cent for low-priced essentials like pasta and meat.

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MuscleFood’s essentials hamper is aimed at budget-conscious families and includes enough meat to make 38 meals at just 78p per portion.

To further help families struggling with soaring energy bills and the cost of living crisis, MuscleFood is making all of its Christmas hampers available to purchase using its new payment instalments option.

This offers families the chance to spread the cost of Christmas with any of their festive food hampers.

Customers are offered a choice of main course, with all of the trimmings and vegetables also provided.

The festive hampers also accommodate enough food for a Christmas breakfast and Boxing Day leftovers

Nick Preston, MuscleFood chief executive, said: “It is a tough time for many families with the constant news of soaring prices in the run up to Christmas.

"We have always worked to offer deals for our customers, but we know now more than ever we need to be doing the most our customers.

“This is why we have introduced initiatives such as price locking, essential food hampers and our pay in three option to help out struggling families as much as possible.

“We are really proud of the recognition from the Government.

"It is a true reflection of the values of MuscleFood and we will continue to create great value deals for people across the country.

“As a company, we are proud to provide families across Britain with budget food options without skimping on quality.”

For more information on MuscleFood’s deals, click here.

Government recognition for Bulwell online food retailer helping families this Christmas